Why 3D?
When we look at breastfeeding support, we tend to see it in two-dimensions: time (from pre-pregnancy to weaning) and place (the home, community, health care system, etc). But neither has much impact without a THIRD dimension - communication!
Communication is an essential part of protecting, promoting and supporting breastfeeding. We live in a world where individuals and global communities connect across small and great distances at an instant's notice. New lines of communication are being created every day, and we have the ability to use these information channels to broaden our horizons and spread breastfeeding information beyond our immediate time and place to activate important dialogue.
This third dimension includes cross-generation, cross-sector, cross-gender, and cross-culture communication and encourages the sharing of knowledge and experience, thus enabling wider outreach. "Initiated within the first one hour of child birth, mother's milk, especially the colostrum, can act as an immune booster." Apart from strengthening the emotional bonding between the mother and the child, breastfeeding also contributes to improve child health.
Doctors are of the view that over 30% of the newborn (infants less than 28 days) deaths can be prevented if breastfeeding is initiated within first one hour of birth and 13% of infant deaths can be averted if infants are put on exclusive breastfeeding for six months. "If we ensure initial breastfeeding and exclusive breastfeeding of all children who are born in the state every year, we will be able to achieve the goal of reducing IMR by 2015," doctors added. The breastfeeding programme is part of the fight against malnutrition an infant mortality.
Communication is an essential part of protecting, promoting and supporting breastfeeding. We live in a world where individuals and global communities connect across small and great distances at an instant's notice. New lines of communication are being created every day, and we have the ability to use these information channels to broaden our horizons and spread breastfeeding information beyond our immediate time and place to activate important dialogue.
This third dimension includes cross-generation, cross-sector, cross-gender, and cross-culture communication and encourages the sharing of knowledge and experience, thus enabling wider outreach. "Initiated within the first one hour of child birth, mother's milk, especially the colostrum, can act as an immune booster." Apart from strengthening the emotional bonding between the mother and the child, breastfeeding also contributes to improve child health.
Doctors are of the view that over 30% of the newborn (infants less than 28 days) deaths can be prevented if breastfeeding is initiated within first one hour of birth and 13% of infant deaths can be averted if infants are put on exclusive breastfeeding for six months. "If we ensure initial breastfeeding and exclusive breastfeeding of all children who are born in the state every year, we will be able to achieve the goal of reducing IMR by 2015," doctors added. The breastfeeding programme is part of the fight against malnutrition an infant mortality.
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